Dubai - United Arab Emirates

The Dubai market holds incredible potential for travel enthusiasts, with an annual vacation period that sparks excitement and wanderlust. As summer fades away in early September, a wave of anticipation sweeps through the city, as hardworking individuals eagerly prepare for their well-deserved holidays. Travel agents buzz with activity, and airlines are flooded with hundreds of thousands of bookings, all signaling the onset of an extraordinary travel season.

But where do these adventurous souls venture off to?

When promoting a travel destination to UAE travelers, it's essential to consider a few key factors that shape their preferences and experiences. First and foremost, their purpose of travel is mainly focused on seeking a well-deserved HOLIDAY. These travelers typically spend around 8 to 10 NIGHTS exploring new destinations. The age group varies from 20 to 59, with a majority of 57% traveling with their FAMILIES, 24% with RELATIONS, 10% with BUSINESS ASSOCIATES, 5% with FRIENDS, and a dedicated 4% as solo travelers.

SIGHTSEEING takes the lead as their preferred activity, with a significant 81% immersing themselves in the wonders of new landscapes. Additionally, 10% of them enjoy visiting THEME PARKS for an extra dose of adventure and fun. When it comes to culinary delights, they savor WESTERN FOOD as their top choice, closely followed by the flavorsome tastes of INDIAN CUISINE.

As for their ideal hotel experience, there are a few key attributes that truly capture their hearts. Fast check-in services, friendly and personalized assistance, the courtesy of the staff, and the ability to communicate in Arabic rank high on their list of priorities.

So, which destinations captivate the attention of Arabian travelers? Malaysia stands tall as a top favorite, while the United Kingdom and the United States also make it to the coveted list. However, one destination that offers an array of breathtaking sights and delights is Sri Lanka, widely known as the 'Wonder of Asia.' With its friendly nature, humble culture, and a plethora of picturesque landscapes and pristine sandy beaches, Sri Lanka is the perfect year-round destination for families seeking unforgettable sightseeing experiences.

Now is the time to spread the message far and wide, to start making bookings and welcome these eager travelers to the extraordinary wonders that await them